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Monday, May 27


Open Source & Innovation in the Auto Industry: Maximizing Benefits, Minimizing Challenges - Andrew Aitken, Olliance Group, a Black Duck division

Open source-led innovation revolutionized the mobile industry and, with the GENIVI Alliance and Linux Foundation leading the charge, the automotive industry is poised for the same kind of change. We know tapping the potential of open source and its community can speed innovation and increase efficiency, but it is also part of a complex ecosystem that must be proactively managed. With nearly 1 million open source projects available, complexity inevitably arises, including selecting the right code, evaluating and managing OSS licenses and obligations, ensuring compliance with company policies, and efficiently conveying software component information through the automotive supply chain.

avatar for Andrew Aitken

Andrew Aitken

GM & SVP, Olliance Group, a Black Duck division
Andrew Aitken is the Founder and Senior Vice President of Olliance Consulting, a division of Black Duck. He is a recognized expert on strategies for the commercialization of open source and has been a leader in the open source community for nearly 10 years. Andrew has more than 20... Read More →

Monday May 27, 2013 1:00pm - 1:50pm
Orchid 1 & 2


Embedded Linux Productization: An Insider's View - Alexander Kaliadin, Cogent Embedded Inc.

Embedded Linux has experienced a dramatic transformation driven by the community efforts and commercial vendors contribution. What is a measurable impact on Linux maturity and robustness by each of these factors and how it affects Tier1s engagement models with software vendors? The presentation provides an embedded industry insider's view and explains why classical Roll-Your-Own vs Commercial dilemma is no longer relevant. In the closing section discussion transitions towards Linux quality and why automated testing might be your next big thing. Practical examples of building automated test suites out of OSS components are provided along with useful statistics derived from past applications. Presentation is geared towards solution architects, project and program managers, solution analysts, supply chain managers, quality managers.

avatar for Alexander Kaliadin, Cogent Embedded Inc.

Alexander Kaliadin, Cogent Embedded Inc.

Cogent Embedded Inc.
Alexander Kaliadin is a Business Development Manager for Cogent Embedded Inc. Prior to working at Cogent Embedded he spent 12 years working for MontaVista Software and it's partner companies. In his role of EMEA Professional Services Alexander has been responsible for shaping and... Read More →

Monday May 27, 2013 2:00pm - 2:50pm
Orchid 1 & 2


Web Standards - What do they Mean for the Automotive Industry? - Adam Abramski, Intel; Sam Sugimoto, W3C

More and more of the world's developers are using web technology to create interesting, engaging and intriguing applications. They are looking at web technology as a cross platform language in which to write their apps. How do web standards help developers and in building an ecosystem? How can the automotive industry leverage the mobile app ecosystems? What do web standards mean to the automotive industry and how can it drive innovation? What problems can it solve? Who's interested and participating now? Should your company get involved and if so why? In this presentation, I plan to cover all these questions, as well as, to discuss what automotive web standards activities are already underway. Finally, I'll identify which web specifications could use some help, direction and influence from the automotive industry.

avatar for Adam Abramski

Adam Abramski

Product Manager, Tizen IVI, Intel
Adam has 28 years of experience working in high tech. He first started at LSI Logic as a Computer Operator while working full time on getting his B.S. in Computer Science. For 13 of those 27 years, Adam spent working at Sun Microsystems in multiple disciplines from Engineering to... Read More →

Sam Sugimoto

Osamu "Sam" Sugimoto is the Asia Business Development Leader at W3CKeio University. In 1993 while he was working as a visiting scholar at Stanford University Electrical Engineering Department, he pioneered eCommerce in Japan specializing in selling books and media productsinto the... Read More →

Monday May 27, 2013 3:30pm - 4:20pm
Orchid 1 & 2


How Does HTML5 Help Automakers Reduce the Costs of SW Development and Upgrade? - Jade Moon, Obigo

As the expectation from consumers for more infotainment system capabilities and services is rising, the automotive software is becoming more complex. This trend leads to significant and continuous cost increases to develop the ever more complex system and maintain software more difficultly. Thanks to the latest HTML5 technology and the OMA(Open Mobile Alliance) download protocol, the software of ECU(Electronic Control Unit) and infotainment system can be updated through mobile networks and Wi-Fi connectivity. The back-end server generates differential SW data and deliver them to clients. All transactions are strictly secured and stable by use of HTTPS
and an authentication mechanism. The car consumers will be able to download updated software with or without their awareness. Additionally, automakers will be able to provide the up-to-dated services with consumers at considerably lower costs.


Jade Moon

Jade Moon at OBIGO Inc. - the world's leading provider of web-based services and software solution for automotive/consumer electronics/mobile industry - has been working for more than 8 years at OBIGO, starting from a senior software engineer and now being in charge of product deliveries... Read More →

Monday May 27, 2013 4:30pm - 5:20pm
Orchid 1 & 2